Sun Resorts: Enhancing the guest journey through digitalisation

To adapt to the significant changes in the hotel industry, Sun Limited ("SUN") has launched an automation and digital transformation strategy with the aim of enhancing customer experience as well as increasing direct bookings.

Connecting with customers

In 2019, having a website simply isn't enough, that's why the hotel group launched a mobile app. Using this app, guests can now book a room, event, restaurant table or a spa treatment at a Sun Resorts hotel anywhere, anytime. And with push messages, not only can resorts boost sales revenue, but guests can also get notified about last-minute special offers.

Building a personalised service through technology

The user-friendly SUN mobile application has been developed sustainably to enable SUN's teams to be more customer-centric. They can now proactively anticipate guests' needs as well as customise their services. Several other technologies have already been implemented by SUN to facilitate bookings and allow customers to check-in online before their arrival for the smoothest experience. These innovations include iPad check-in, online check-in and Internet Protocol Television ("IPTV").

What's in the pipeline?

• Possibility for a 360° view of the room before booking online
• Room key controlled by guests' personal smartphones
• Possibility for guests to choose and locate a room via Google Maps
• Secure payment through the application