The Customer Experience (CX) campaign is part of the CX strategy and has now become a regular feature on the Bank’s agenda. A whole week is devoted to various CX activities that staff have to perform in teams by putting minds together to solve challenges which are focused around the customer. The aim of the campaign is to strengthen the CX culture and align the staff around the customer. A participation rate of 84 per cent was recorded, which represents an improvement of 5 per cent from last year’s figures. From April 8 to 12, Bank One teams enjoyed the thrill of the various CX campaign challenges which culminated in a prize giving on April 19.