Bank One: Elite services for a unique banking experience

Discover Bank One's new tailor-made financial services thanks to Head of Retail Banking, Shehryar Bakht Ali. Elite Banking is this institution's promise of value, convenience and lifestyle benefits for affluent customers looking for a service provider with the ability to respond to their changing needs and expectations... Just a consultation away to turn your life into a masterpiece of joy by achieving your dreams.

Bank One has just introduced Elite Banking. What is the rationale behind this? 

Elite Banking Proposition is extremely important for Bank One as it pertains to addressing the expectations of our affluent clientele who are looking for differentiated, prioritised and value-laden offerings. We, at Bank One, are committed to developing tailor-made products which are innovative, secure and give our affluent customers the peace of mind they need to focus on achieving their life goals and ambitions. Furthermore, we are introducing a dedicated relationship management model whereby customers can benefit from personalised advisory services, enablement and support to make banking very easy for them. 

How do you anticipate its evolution in the years to come? 

Affluent consumers are demanding more from their service providers. They are open to changing their service provider if the provider does not respond to the changing needs and expectations. In such an environment, I do expect to see customers switching to the service provider who offer the best in terms of value, convenience and lifestyle benefits. This makes it important for service providers to not take customer loyalty for granted. 

What are the advantages that client can benefit from under Elite Banking?

How do you plan to demarcate yourselves on the market given the highly competitive market?

At Bank One, we listen to our customers and design solutions accordingly. Affluent customers are embracing a more digital lifestyle and desire instant realisation of value. The Bank One Mobile Banking app has been launched recently to cater to customer convenience and fulfil the demand of banking on your fingertips at any time & anywhere. Bank One is heavily investing in technology to provide the most cutting-edge digital payment & banking solutions to our customers. High Net Worth Customers already trust Bank One to manage their assets and the launch of Elite Banking will definitely add more value to them.

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